Saar Gal - Psychotherapist

For the brand identity of Saar Gal, a psychotherapist in transition from sports psychology to a broader therapeutic practice, I created a visual language that reflects the meeting point between structure and openness, depth and simplicity.

The identity draws from both contemporary Western psychotherapy and contemplative traditions such as Buddhism and non-duality. A hand-drawn circular symbol became the core element of the brand - expressing wholeness, presence, and the protected yet open space of therapy. The earthy, warm color palette connects to nature and ancient traditions while maintaining a sense of clarity and lightness

Through typography, textures, and subtle graphic elements, the brand communicates grounded professionalism alongside softness and curiosity - inviting clients into a space that is ethical, compassionate, and deeply human.

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