The One Who Fix
Brand Identity Design
2023
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For “Zoti Shemetakenet” (“The One Who Fixes”), I developed a bold and approachable brand identity that redefines hands-on work with confidence, clarity, and a fresh feminine presence.
The visual language combines strong, clean typography with playful tool-inspired elements, creating a balance between professionalism and accessibility. A vibrant palette of deep greens, lime, warm yellow, and soft cream brings energy and optimism while maintaining a grounded, trustworthy feel.
Through clear hierarchy, graphic patterns inspired by tools, and a friendly yet assertive tone, the brand communicates capability, independence, and empowerment - positioning her not just as someone who fixes things, but as a confident authority in her field.
