Rebecca Pakin Studio

Brand Identity Design

Branding for fashion designer Rebecca Pakin, whose work celebrates timeless femininity, authenticity, and ease. Together we developed a visual identity that blends elegance and strength – featuring a refined serif logo with a distinctive RP monogram and a warm, natural color palette in shades of brown. The result is a brand language that feels both grounded and graceful, reflecting Rebecca’s vision of clothing that adapts to women’s real lives with beauty and simplicity.