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DIVE IN

Brand identity design

I had the privilege of working with Naomi and Bar, the visionary founders of "Dive In," a dance and movement school dedicated to helping people keep their creative fire alive. In a dance world that often feels soloist and competitive, Naomi and Bar foster a community grounded in new values and mutual support.

"Dive In" is a fertile ground for growth, where top-notch teachers nurture authenticity, learning, research, and the search for unique expression. It’s a space that encourages connection, rest, and genuine creativity.

Collaborating with such inspiring women, who truly embody the future, was an honor. Our goal was to reflect everything they stand for in their visual language. We sought to express both depth and ground, movement and stability, learning and research, creation and inspiration.

The new brand identity captures the essence of "Dive In," celebrating its unique blend of qualities and the vibrant community Naomi and Bar have created.

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