For Just a Second, a unique initiative offering a systemic model for reusing bulky waste, I developed a comprehensive visual identity that integrates values of sustainability, community, and renewal. The branding process included designing a minimalist logo inspired by basic geometric shapes—serving as building blocks for connection and reconstruction—along with a color palette and typography that evoke process, warmth, and depth. The visual language expresses the initiative’s core idea: creating new value from what already exists.