Red Heart Publishing
Brand Identity Design
Creating the branding for "Red Heart" Publishing, a new and exciting publisher specializing in romance books of all kinds, was a heartwarming experience.
We gradually crafted a rich visual identity that captures everything "Red Heart" brings to the shelves. We began with the logo design, where it quickly became clear that the queen would be the face of "Red Heart." She exudes elegance and strength, evoking a nostalgic yet pleasant feeling. While maintaining this classic vibe, we sought a modern twist to resonate with the vibrant women and young adults who are the core audience.
Through a thoughtful selection of color palettes, fonts, and illustrations, we created a cohesive and expressive visual language. This identity is consistently reflected in every interaction with "Red Heart"—whether on a book cover, bookmark, wrapping paper, or an Instagram post.