I had the privilege of working with Marsel, an inspiring author and speaker, to design her logo and develop her brand language. Marsel, who wrote "Living without a Mother," shares her personal journey and offers lectures and workshops on overcoming crises with practical tools.

 

Together, we crafted a cohesive brand identity that reflects her mission. This included selecting a meaningful color palette, choosing complementary fonts, and creating a unique illustration database. Our conversations delved into the symbolism of cracks and Kintsugi, embracing the idea that cracks are openings for light to enter, signifying hope and growth.

 

Marsel’s brand now vividly represents her philosophy: acknowledging and containing crises while fostering active growth and resilience.