Nemala
Branding, photography and editing, website design
Embracing Tradition, Nature, and Playfulness with Nemala - Slow Jewelry
Nemala - Slow Jewelry is a haven for handcrafted jewelry pieces, meticulously crafted using traditional techniques, deeply connected to nature's artistry, and infused with a playful spirit. Inspired by the traditional methods and the beauty of the natural world, Nemala seeks to preserve these values while creating unique and captivating pieces that embrace the lightness and joy of life. Recognizing the need to elevate their brand identity and establish a strong online presence that reflects their essence, Nemala approached me to embark on a design journey that would resonate with their target audience.
To capture the essence of Nemala's brand, I chose color palette that evokes the warmth of earthy tones and the vibrancy of nature's palette, with shades of deep green and earthen light brown, accented by pops of cheerful orange that reflect the brand's lighthearted spirit. These colors harmonize with the natural elements often incorporated into Nemala's jewelry, such as gemstones and locally sourced materials.
Photography plays a crucial role in showcasing Nemala's jewelry pieces in their purest form, conveying the intrinsic connection to nature, and capturing the playful spirit that defines the brand. I carefully selected locations that embody the natural beauty Nemala draws inspiration from, capturing the essence of the jewelry in the context of their natural surroundings. Natural light and simple compositions were key to highlighting the intricate details and delicate craftsmanship of each piece.